Regional Sales Manager (Great Lakes)

We’ve been engaged to fill a Regional Sales Manager – Great Lakes role for a privately held, U.S.-based OEM that represents a true American success story—starting small and growing into a highly respected manufacturer of advanced end-of-line automation.

This company has built its reputation on innovative, high-quality equipment and continues to invest heavily in technology, engineering talent, training, and internal resources. With ongoing growth and expansion, they remain deeply committed to U.S. manufacturing while supporting customers across the food and beverage industry. They are also highly visible in the market, participating in all major industry trade shows and expos.

Their portfolio includes custom-engineered end-of-line systems (case packing, cartoning, robotic palletizing), along with proven product lines that create a strong mix of large capital projects and steady pipeline opportunities.

The Role
Lead and grow the Great Lakes territory (KY, IN, OH, MI, WV) with a focus on developing new business and expanding existing accounts. This is a true hunter role with strong backing from engineering and applications teams.

What You’ll Do

• Drive new business development across the territory
• Sell custom automation solutions in case packing and robotic palletizing
• Manage complex, consultative sales cycles from concept through close
• Conduct plant visits and identify automation opportunities
• Build relationships with operations, engineering, and leadership teams
• Represent the company at industry events and trade shows

What We’re Looking For

• 5+ years of industrial or capital equipment sales experience
• Proven hunter mentality with a track record of winning new business
• Experience selling into food and beverage (protein, dairy, bakery preferred)
• Ability to run plant floor evaluations and ask engineering-level questions
• Experience selling custom-engineered solutions vs standard equipment
• Background in end-of-line automation, case packing, or robotics preferred
• Willingness to travel throughout the region

Compensation

• $80K–$110K base (based on experience)
• Uncapped 2% commission on the back end
• Opportunity to control and grow your income through performance (additional bonus potential in some cases)

This is an opportunity to join a company with strong momentum, continued investment in innovation, and a culture that supports high-performing sales professionals.

Interested candidates can email resumes to Terrik@richgroupusa.com reference great lakes JOB ID EB-5242080041
for consideration.
We are an equal opportunity employer (EOE).